Roast dinner enthusiasts, rejoice! Toby Carvery is officially making the jump from the high-street restaurant table straight to your home freezer. In an exciting new retail partnership facilitated by food and drink brand licensing agency Food Brands Now, the iconic British roast brand has launched its very first retail product line exclusively across Iceland and The Food Warehouse stores nationwide.
The initial rollout features 11 distinct products inspired by the brand’s much-loved restaurant menu, giving shoppers an easy way to enjoy the classic Sunday roast experience any day of the week.
What’s on the Menu?
The initial wave of products includes an array of comforting, hearty options designed to shake up the frozen aisle:
- Carvery Pigs in Blankets Mac and Cheese
- Loaded Carvery Mac and Cheese
- Roast Potato Topped Cottage Pie
- Sausage and Mash Filled Yorkshire
- All Day Breakfast Yorkshire Pudding
- Pulled Beef and Cheese Filled Yorkshire Pudding
- Chicken Roast Dinner Filled Yorkshire Pudding
- Little Pigs in Yorkies
- Mini Steak Pies
- Mini Battered Pigs in Blankets
If that wasn’t enough to get your mouth watering, the line is set to expand even further on October 6, when a brand-new selection of Yorkshire Pudding Wraps and Ciabattas joins the lineup.
Bringing Families Together
Speaking on the launch, Ellie Leacroft, head of brand marketing at Toby Carvery, expressed excitement about bringing the brand into people's homes. She noted that the collaboration with Food Brands Now and Iceland allows them to capture the authentic, comforting flavors their guests know and love while introducing fun, innovative twists to the frozen aisle.
Oliver Gilding, sales and licensing director at Food Brands Now, echoed the sentiment, emphasizing that as one of the U.K.’s most trusted roast dinner authorities, launching a retail licensing program felt like a natural next step to celebrate Britain's ongoing love affair with the roast.
Whether you're craving a quick weekday comfort meal or looking to elevate your weekend dinner spread, you can find the new Toby Carvery range in stores at Iceland and The Food Warehouse now.
